IEP Advisory Board Member since 2014
As Chief Executive Officer, Mr. Liguori oversees the strategic vision and growth of EEDAR, the interactive entertainment industry's premier research and insights firm. He is responsible for EEDAR’s day-to-day operations as well as strategic and long term planning.
Mr. Liguori has operated in diverse roles across the video game industry for more than 15 years. Prior to EEDAR, Robert was the Director and Global Head of Consumer Insights and Research for the Sims franchise at Electronic Arts. Robert's expertise spans both marketing and custom research methods, analytics, operations and strategic planning. In addition to EEDAR and Electronic Arts, Robert's operational oversight leverages both vendor and client research expertise garnered from MTV/Viacom, The NPD Group, Sony Online Entertainment, and iModerate.
Mr. Liguori has an MBA and a Bachelor of Business Administration from Dowling College.