BOOKS AND VIDEOS

7 Ways Video Games Engage the Brain


by Tom Chatfield

Published November 1, 2010


Any level

As we bring gameplay into more aspects of our lives (from socializing to exercising), Tom Chatfield talks about one compelling aspect of videogaming: its measurability. Parceling out rewards at carefully calibrated percentages, games collect reams of data about what humans truly find rewarding, and precisely how hard we're willing to work for a win.

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